This is the MUST HAVE BOOK if you race, race cars run on MONEY not fuel. Guy Edwards defined sponsorship on race cars and funded his Formula One racing based on fundamentals in this book.
The man who literally wrote the book on motorsport sponsorship, Guy Edwards, said it best: “Race cars run on money, not fuel.” The ex-Formula One driver, who competed in the top echelon of his sport from 1974-77, went on to achieve even greater success as a businessman who brokered innovative sponsorship deals.
In early 1992, his book, Sponsorship and the World of Motor Racing was published and it’s since gone to become the absolute bible on this topic. It’s also a rare collector’s item that sells for over $500 per copy—provided you can find a copy.