Planet Hollywood International Inc. (stylized as planet Hollywood, planet Hollywood observatory and ph) is a themed restaurant chain inspired by the popular portrayal of Hollywood. The company is owned by Earl Enterprises corporation. Earl Enterprises was founded by Robert Earl.
It was launched in New York City on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Bruce Willis, Demi Moore, and Arnold Schwarzenegger. The actors recruited were paid for their appearances and endorsements through an employee stock ownership plan.[3] Further celebrity endorsement included actors Whoopi Goldberg, Jean-Claude Van Damme, Don Johnson, Cindy Crawford, Melanie Griffith, Tom Arnold, Wesley Snipes, and Danny Glover; director John Hughes; and comedian Roseanne Barr.
At its '90s peak, Planet Hollywood operated more than 60 worldwide locations. After financial problems, the company filed for bankruptcy in October 1999. Restructuring plan left the company with 35 locations in 2001 and their numbers continued to decline. As of May 2025, there are three restaurants and four hotels operating.