This is a spectacular, chromolithographic advertising sign for the French baby shampoo brand La Milanaise. Printed on card stock with a glossy, shellac-like finish, the image features two children in a playful scene—one shampooing the other, with suds and water comically pouring down. The illustration is charming and mischievous, with rich color tones and expressive detail throughout.
Signed in the image by the artist, John Onwy, this piece would have originally hung in a French pharmacy or general store as a point-of-sale advertisement. These vibrant chromolithographic displays were popular in France during the early 20th century, offering a colorful, lighthearted appeal to promote consumer products—especially those for children and families.
It measures about 11.75" x 15.75". Generally clean with a few small bits of wear. A rare and eye-catching survivor from the golden age of European product advertising.
GUARANTEED ORIGINAL - NO REPRODUCTIONS
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