6 x Norwegian Milk Chocolate Kvikk Lunsj from Freia 47 grams - Made since 1937

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$16.99
Expiration Date
2025
Form
Chocolate
Occasion
Christmas
Product Name
Kvikk Lunsj
Product
Chocolate Sweet & Assortment
Regional Cuisine/Region
Norway
Flavor
Biscuit
Modified Item
No
Brand
Freia
Food Aisle
Pantry
Type
Milk Chocolate
Number in Pack
6
Country/Region of Manufacture
Norway
Number of Servings
6
Item Weight
47 g
condition
New
6 x Norwegian Milk Chocolate "Kvikk Lunsj" from Freia 47 grams - Made since 1937

One of the most beloved Norwegian chocolates!

How did four crunchy cookie bars covered in Freia Milk Chocolate become the travel ration of all time?

PERFECT IN THE ANORAK COMPARTMENT

In 1937, a new chocolate appeared on the Norwegian market, which was supposed to be the ideal travel and reserve provisions. The shape of the new chocolate was tailor-made for the ultra modern sports garments of the 1930s, namely the anorak. Moreover, the chocolate was easy to carry and easy to consume and it took contemporary nutritional issues seriously. In fact, it was said that this chocolate had the same nutritional value as one egg and two pieces of bread with butter. 

JOHAN THRONE HOLST OWN IDEA

Of course, it all started a few decades earlier, when Freia's founder, Johan Throne Holst, got lost in the field with a business connection. The traveling companion complained that Throne Holst had not brought chocolate with him on the trip, something that Throne Holst obviously never forgot.

NORWAY'S TOUR CHOCOLATE

Kvikk Lunsj has since established itself as Norway's travel chocolate. It has always encouraged people to go on trips and given us good advice along the way. In the 1960s, the mountain weather rules were printed on the packaging and since then it has provided travel tips, information about sights and the Norwegian Tourist Association's cabins around our wonderfully scenic country.

Did you know…?

When Kvikk Lunsj was launched in 1937, chocolate as nutrition during strenuous physical exertion was well established. Chocolate was an important provision when the polar hero Amundsen reached the South Pole in 1911.

The very first batch of Kvikk Lunsj was made with dark chocolate. Shortly after, Kvikk Lunsj came out with milk chocolate as we know it today, and the continuation has become chocolate history.

During and after the war, between 1941 and 1949, the production of Kvikk Lunsj was stopped, among other things, due to a lack of sugar and the quality of the flour.

When Norway organized the Winter Olympics in Oslo in 1952, an incredible 10 million Kvikk Lunsj bars were sold!

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